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Welcome to our blog!

 

Here we'll share with you our latest news, updates, hints and tips and anything we think you will find interesting and helpful along your way in business.

 

LMO Team x

By Amanda, Jan 12 2017 10:10PM

Whether it’s a restaurant launch, retail opening night, product unveiling, networking event, festival or even a new fitness class these 6 simple Social Media tips will help you get people to sit up, take notice and get off their bums (and onto your seats) to attend your event!



1) Share, share and share again!


Once you have all the fine details for your event, start by creating a Facebook event page and keep it up to date with everything to do with whatever it is you are launching or celebrating.


Within this, include everything from who’s going to be hosting or presenting, the programme, the venue and key timings etc.


Will there be refreshments? What do people need to wear? Do they need to bring anything? Do they need to buy tickets? If so, add links to information to where they can buy whatever it is they need.


Include an eye catching and appealing cover photo to your Facebook event page for share appeal. Once your event page is ready to go, start using it to get people talking and engaging, throw a question or two out there, share funny related stories, quotes, tease the line-up and announcements… and just get people interested!


Don’t forget to share your event content across all your Social Media channels, you don’t want to miss a trick by just focusing on Facebook alone.


By Amanda, Jan 8 2015 01:08PM

At some point in your small business journey, there comes a time when you realise that no matter how hard you try or how many hours you work, you just cannot do everything there is to do, even if you wanted to!


Ask yourself this… Do you really want to work yourself into the ground and burn out just as you’re on the cusp of taking your business to the next level? Well, luckily you don’t have to! You actually have a couple of options available to you.


You could either take on an employee, but I’m sure you know that having an employee on your payroll is a huge decision, with many issues and cost implications to bear in mind. Also, it may not be an option at all if you work from home.


The other, perhaps more sensible option, is to outsource areas of your business to professional independent contractors like Virtual Assistants, Web Companies and Bookkeepers - well that’s what they are there for after all.


Outsourcing to other freelance small businesses, Virtual Assistants for example, has lots of benefits, VA’s will be able to help you with a variety of your business tasks; they are highly skilled and can be used as and when you need them, so you are in control of costs all the time.


When you stop and think about it, there are so many tasks that you do on a daily basis – probably very routine tasks, which take up so much of your valuable time. Maybe there are things you don’t like doing or are not particularly good at, things that end up taking you ages to complete but, ultimately, need to be done. It all takes your precious time away from doing the things that you should be doing, want to do and, more importantly, the work that will help you grow your business and bring in the money.


I would hazard a guess that you didn’t go into business to spend all day sorting receipts, creating invoices or even updating products on a website? All of these tasks (and so many more) can be outsourced. There are lots of areas of your business that can be outsourced. If you find yourself a good, reliable Virtual Assistant, you will be amazed at what a positive effect it can have on your business and even your home life.


Don’t get me wrong, outsourcing can be a very scary prospect, especially when you are so used to doing everything yourself. You have to trust that these people will have your businesses best interests at heart. Will they complete the work at the standard you like and are used to? A good independent contractor or Virtual Assistant will, as long as you do your research and choose wisely and they'll often go above and beyond what‘s required. The work they do on your business reflects their business, so why wouldn’t they do a good job? Their reputation is on the line too!


Of course, there is always a small risk that you will find someone who doesn’t meet with your approval, but without taking that chance; it really will hinder the opportunity to unlock your businesses growth potential.


Is outsourcing really such a big deal?


Think about it, you outsource areas of your life all the time, whether it be getting a cleaner into your home, paying a childminder to care for your children or even using a gardener or window cleaner - it’s all a form of outsourcing.


Trusting someone with the care of your children is a massive decision but people do it all the time, which successfully allows them to go to work and create an income. You are outsourcing areas of your business, which will allow you to free up some of your time to focus on growing your business - it’s not as scary as you think and it really does make good business sense.


If you are worried, start small and build up on the tasks you outsource. I doubt that, once you start outsourcing, you will ever look back. But, if you don’t take that risk and decide to leave things as they are, how will you ever get past the stage your business is currently at and move it forward to the next level? Worse still, you will burn yourself out before you even get there!



By Amanda, Dec 12 2014 10:51AM

As a big supporter of women in business, every Wednesday, the lovely Jacqueline Gold (CEO of Ann Summers) asks female entrepreneurs to send her a tweet about their business. From all the tweets she then selects three businesses, which she thinks look interesting with strong brand values and have the potential to grow and succeed in their industry. She looks for well-designed websites and entrepreneurs who appear to have good business sense and who have thought about what the consumer wants and how to deliver it.


She then retweets her three winning businesses to her followers, which currently stands at over 46,000. (She’s one popular lady!)


Imagine how excited and honoured I was, this week, to discover that I had been chosen as a winner by Jacqueline which she retweeted to all of her followers?! I was in the White Rose Shopping Centre, in Leeds, at the time, meeting up with a friend over coffee - I think the whole place must have heard me!


I also received this lovely badge that I can display with pride on my website, to show that Jacqueline is a fan of my business. I am overwhelmed at the response I have already received, with lots of enquiries coming in as a result.


What a fantastic way to end the year for Little Miss Office!


By Amanda, Apr 11 2013 12:41PM

Email marketing is an excellent and very cost-effective way to keep your customers up to date with your services and offers. It’s low cost, quick and with careful thought and planning it can achieve really great results for small businesses.


Here are our 6 tips to get you started in creating an effective Email Marketing Campaign


1) Have a Strategy


With so many email platforms around these days, it can be so tempting to jump straight in with two feet, create a newsletter, send it out with no idea what you intend to do or say next. Hold your horses… before doing this, think about what you want to achieve by using email as part of your overall Marketing Strategy. This will help you to plan out what you intend to do and when you should do it, rather than sending a rushed one-off newsletter and being disappointed with the results.


2) Be Consistent


Once a strategy is established, it will help you to be consistent with your emails/newsletters. Don’t leave it too long between newsletters - as with Social Media, it is important to keep up a presence. Try and send at least one monthly newsletter. Using our experience as a guide, we have found that fortnightly emails tend to work well. The dangers of sending too many emails, such as sending more than one a week, is that people feel bombarded by them, have less interest in the content, given the frequency and, ultimately, people start unsubscribing!


3) Know Your Audience


It is so important for the content to be relevant to your audience, to keep them engaged and interested. With many email platforms you can segment your data, to allow you to target potential customers with information/offers you know they will be interested in and, at the same time, remove information that has no relevance to them at all. Initially, this may take more time than sending out a blanket email, but the long-term results will be worth the effort.


4) Test, Test and Test Again!


We can’t stress enough the importance of testing, in fact this probably needs a blog post all of its own! Test titles, test content, test timings of send – in fact, test everything but not all at once! By doing true A/B split testing on your email campaigns, you will learn what works for your business, it’s important to only test one thing at a time though so you can learn which difference had the desired effect. There is obviously much research out there that is available as a reference, but only by testing these things yourself will you truly find out what works for you and, ultimately, allow you to achieve the best results from your emails.


It is also VERY important to test your email before you send it out, to test the appearance across various browsers, to ensure you are achieving a professional look which will leave your readers with a good impression.


5) Have a Strong Call To Action


Make sure your audience knows what they need to do next (more importantly, what you want them to do next). Give them all the information they need to get in touch. i.e. contact number, link to email, link through to website - make it as easy as it can be for them to do it!


6) Measure and Learn


As we said, testing is very important… BUT, make sure all tests are measurable, otherwise they tell you nothing.


Key metrics relating to email marketing are things like; Open Rates, Bounce Rates, Click Through Rates, Forward Rates, Unsubscribe Rates, Spam Rates and A/B Split Test Results.


By constantly testing new things, you can tweak your original strategy accordingly, using your results and findings from your previous campaigns. Do more of what works and less of what doesn’t… then find new tests!


So, these are Little Miss Office’s top tips for creating highly effective email campaigns.


If it all seems a little daunting or that it will take a lot of time and effort, we can plan, design, write and broadcast your email campaigns, meaning you can concentrate all your efforts on dealing with all the responses from the email!


If you would like more information please call us for a chat on 0774 711 0715 or email info@littlemissoffice.co.uk.




By Amanda, Mar 12 2013 02:27PM

Could a Virtual Assistant be the answer to your business prayers?!


Read on and just ask yourself one question - does it sound familiar?


OK, so you’ve set up and started running the business you always dreamed about – Fantastic and well done!


You get off to a good start and the work starts coming in and it’s happy days for a while… But, before long, you start to notice that the more and more work (and clients) you take on, the more of your time is taken up with day-to-day admin and those time consuming, yet inevitable tasks, but you’re not in a position to take on staff and you start to feel like you are stuck in a bit of a rut.


Of course you want to continue to grow the business, but there’s just not enough hours in the day for you to do everything yourself!


Just stop and think for a minute about how much time you actually spend doing daily business tasks including - responding to emails, invoicing, typing up documents/presentations and researching your market - all tasks which take you away from doing the work you love and the things that will build your business.


If this does sound alarmingly familiar, don’t worry!! There is help out there in the form of a Virtual Assistant (VA).


A Virtual Assistant will provide you with highly skilled, professional business support, including PA and Admin support, but also help with marketing and promoting your business, on a pay-as-you-go or retainer basis.


Based in their own fully equipped office, you can call on their services as and when you need, without incurring all the recruitment and overhead costs (not to mention the extra paperwork!) that you would incur by bringing someone on to the payroll.


Also, as business owners in their own right, you can be sure that a VA will provide you with a professional, confidential and an all round ‘top notch’ service, as it’s in their best interest for their own business reputation.


A good VA will also have a sound knowledge of business and can often be a valuable source of support, when you need someone to bounce ideas off, especially if you work alone much of the time.


Outsourcing your admin tasks (and many more besides) to a VA can give you back the valuable time you need to explore all those business ideas and opportunities, focus on core business projects and ultimately get you back to growing your business.


So, that’s how a Virtual Assistant could be the answer to your business prayers!


If you would like to find out more about how Little Miss Office Business Services can help you, don’t kneel at the end of your bed, simply get in touch!

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