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Here we'll share with you our latest news, updates, hints and tips and anything we think you will find interesting and helpful along your way in business.


LMO Team x

By Amanda, Apr 30 2019 09:56AM

Recently, I’ve had lots of clients asking for my help with sending newsletters to their customers and one of the main things they often struggle with is what to write and how to create ‘good content’.

I’m guessing that if my clients are having this problem, then there are probably lots more out there also struggling too….so here’s 5 quick tips for writing content for your email newsletters:


Create an Awesome Title - I can’t stress enough how important the title is! After all, it’s the main hook that’s going to entice your customers to click through and read your email. Make it a good one! 


Where possible, stick to a main message - what’s your goal for the newsletter? If you have something important you want to say, don’t dilute it by thinking ”well I better mention this as well, oh and I better mention that too”. Keep it simple - a single, focused and clear message (and design) will have far more impact than trying to cram every offer and service you do into one email.


Make your email ‘scannable’. So many people just scan and glance through emails and don’t read them properly - unless something catches their eye (admit it, are you guilty of this? I know I am!). Avoid long text and heavy paragraphs that people just won’t read. Instead break up the text with smaller more digestible paragraphs and use bullet points. People will be much more likely to read it.


A call to action - So simple but so often forgotten! Make sure you tell your customers what they need to do next! For example - if your newsletter is all about an offer - be clear on what they need to do to claim the offer and never assume they know what to do next! Your call to action should also be in-line with your original goal for the email.


Finally, add a P.S. This is something I learned the importance of many years ago, in my days as a Direct Marketing Exec for a mail order company. Bizarrely, the P.S. is often the first thing people read, in order to understand if it's even worth spending their time reading the rest of the email. P.S. make your P.S. a great one!

If the thought of sending a newsletter still fills you with dread, don’t forget, I’m here to help you, just drop me an email to [email protected]

By Amanda, Feb 11 2019 10:04AM

Running a small business usually comes with a daily task list as long as your arm and, if you’re not careful, it’s very easy for the day to slip away from you right before your eyes!

So, here’s a few small tips to help you be more productive and run your day a bit better:

1. It's all in the planning

Spend a few minutes either in the morning or the night before jotting down what you need to get through the next day and, if you can split the list down by priority, that’s going to be even more helpful to you.

2. Stop the distractions

Social media, emails, text messages are ALL major distractions. If you’re a serial procrastinator, then social media is probably draining away your time rapidly. This is hard, but when you start working on a task you must step away from social media and emails. Put your phone on silent, log out of any chat groups, close your email down, anything which is going to distract you from the task in hand. You can check them once the task is finished and you’ll feel much better knowing the job is done.

3. Get organised

If you’re all over the place with your tasks and losing track of what is done, and what still needs to be done, you could try using a Project Management App. I use Trello and Asana but there are plenty of others to choose from. These Apps are ideal for prioritising and managing workflow and they sync with laptops, IPad, IPhone and even Google Calendar.

4. Manage your time

Set yourself timeframes to work on tasks. You will be much more productive if you work to a schedule, incorporating blocks of working time followed by time for breaks, lunch, dog walk etc. Research has shown the optimum time for working is 52 minutes followed by a short break, after 52 minutes concentration begins to decline. Skipping lunch and breaks is also counter-productive.

5. Seek help and support

Finally, consider outsourcing any tasks that you don’t need to be doing. Not only will this massively reduce your to-do list, it will also mean you will have more time to focus on doing the work you love! Let me know if you’d like to find out how I can help reduce your to-do list.

I’d really love to hear your best tip for running the day?

By Amanda, Jan 14 2019 10:17AM

If you’re a busy business owner trying to do everything yourself, then you should definitely read this!

So, I’m sure you’ve heard the words ‘Virtual Assistant’ bandied around... but exactly why do you need one?

Well, here’s five pretty great reasons that I believe are reasons that you should be hiring a Virtual Assistant:

1. Reduces your workload

A Virtual Assistant can take away all those time consuming, day-to-day, tasks. You know the ones, those endless things that eat up your days, and those dreaded tasks that you have been putting off because you don’t enjoy doing them or, if dare you admit it, perhaps even find them a bit tricky! After all, you can’t expect to be an expert at everything!

2. Increases your productivity

Outsourcing all the time consuming tasks to your VA, means that you free up your valuable time to get back to growing your business and doing the work you enjoy - which is one of the mains reasons you started your business in the first place, isn’t it?

3. Gives you peace of mind

Virtual Assistants are business owners too, so they have a vested interest in your business! By being their client, when you do well, they do well. This gives you peace of mind, because you know they will provide you with a professional, reliable service and they want your business to succeed!

4. Saves YOU time

Similar in essence to point 2, but saving YOU time means more time for taking care of yourself! That could be more family time; more relaxing time, more socialising time or even more holidays... however you choose to spend it, it’s more time for YOU!

5. Makes your life easier!

I see this as a bit of a summary of all the above points... In a nutshell, working with someone who can reduce your workload, save you time, increase your productivity, whilst all the while providing you with a service you can trust and rely on, is certainly going to make your life a whole lot easier!

Of course there are many, many more reasons I could list, but I I think the above are pretty compelling reasons to hire a Virtual Assistant!

If you would like to find out more about how I can make your life easier, message me or email [email protected]

Imagine if your life was easier
Imagine if your life was easier

By Amanda, Jan 12 2017 10:10PM

Whether it’s a restaurant launch, retail opening night, product unveiling, networking event, festival or even a new fitness class these 6 simple Social Media tips will help you get people to sit up, take notice and get off their bums (and onto your seats) to attend your event!

1) Share, share and share again!

Once you have all the fine details for your event, start by creating a Facebook event page and keep it up to date with everything to do with whatever it is you are launching or celebrating.

Within this, include everything from who’s going to be hosting or presenting, the programme, the venue and key timings etc.

Will there be refreshments? What do people need to wear? Do they need to bring anything? Do they need to buy tickets? If so, add links to information to where they can buy whatever it is they need.

Include an eye catching and appealing cover photo to your Facebook event page for share appeal. Once your event page is ready to go, start using it to get people talking and engaging, throw a question or two out there, share funny related stories, quotes, tease the line-up and announcements… and just get people interested!

Don’t forget to share your event content across all your Social Media channels, you don’t want to miss a trick by just focusing on Facebook alone.

By Amanda, Jan 8 2015 01:08PM

At some point in your small business journey, there comes a time when you realise that no matter how hard you try or how many hours you work, you just cannot do everything there is to do, even if you wanted to!

Ask yourself this… Do you really want to work yourself into the ground and burn out just as you’re on the cusp of taking your business to the next level? Well, luckily you don’t have to! You actually have a couple of options available to you.

You could either take on an employee, but I’m sure you know that having an employee on your payroll is a huge decision, with many issues and cost implications to bear in mind. Also, it may not be an option at all if you work from home.

The other, perhaps more sensible option, is to outsource areas of your business to professional independent contractors like Virtual Assistants, Web Companies and Bookkeepers - well that’s what they are there for after all.

Outsourcing to other freelance small businesses, Virtual Assistants for example, has lots of benefits, VA’s will be able to help you with a variety of your business tasks; they are highly skilled and can be used as and when you need them, so you are in control of costs all the time.

When you stop and think about it, there are so many tasks that you do on a daily basis – probably very routine tasks, which take up so much of your valuable time. Maybe there are things you don’t like doing or are not particularly good at, things that end up taking you ages to complete but, ultimately, need to be done. It all takes your precious time away from doing the things that you should be doing, want to do and, more importantly, the work that will help you grow your business and bring in the money.

I would hazard a guess that you didn’t go into business to spend all day sorting receipts, creating invoices or even updating products on a website? All of these tasks (and so many more) can be outsourced. There are lots of areas of your business that can be outsourced. If you find yourself a good, reliable Virtual Assistant, you will be amazed at what a positive effect it can have on your business and even your home life.

Don’t get me wrong, outsourcing can be a very scary prospect, especially when you are so used to doing everything yourself. You have to trust that these people will have your businesses best interests at heart. Will they complete the work at the standard you like and are used to? A good independent contractor or Virtual Assistant will, as long as you do your research and choose wisely and they'll often go above and beyond what‘s required. The work they do on your business reflects their business, so why wouldn’t they do a good job? Their reputation is on the line too!

Of course, there is always a small risk that you will find someone who doesn’t meet with your approval, but without taking that chance; it really will hinder the opportunity to unlock your businesses growth potential.

Is outsourcing really such a big deal?

Think about it, you outsource areas of your life all the time, whether it be getting a cleaner into your home, paying a childminder to care for your children or even using a gardener or window cleaner - it’s all a form of outsourcing.

Trusting someone with the care of your children is a massive decision but people do it all the time, which successfully allows them to go to work and create an income. You are outsourcing areas of your business, which will allow you to free up some of your time to focus on growing your business - it’s not as scary as you think and it really does make good business sense.

If you are worried, start small and build up on the tasks you outsource. I doubt that, once you start outsourcing, you will ever look back. But, if you don’t take that risk and decide to leave things as they are, how will you ever get past the stage your business is currently at and move it forward to the next level? Worse still, you will burn yourself out before you even get there!

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